Vicar Analytics brings webshop metrics to the physical world so you can gain valuable insights into the real-life behavior of your customers.
Understanding each step of the customer journey is essential to achieve optimal growth for your retail business. This involves an in depth behavior analysis; measuring walking patterns, knowing who looks at what, know what your customers feel and even grasp their experienced emotions.
Manual behavior analysis is time consuming and subjective. Assigning this task to a computer system might seem impossible, but thanks to recent advances in computer vision and big data, VicarVision made it happen.
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Vicar Analytics measures a number of helpful statistics.
Determine customers’ age and gender and find out if you are reaching your audience.
Measure customers’ emotions to discover how they feel about your products.
Identify customers’ viewtime to discover their engagement towards your content.
Track customers’ walking patterns to optimize the layout of your store.
Detect customers that are hesitating or confused and provide extra service.
Discover the most and least visited areas and change your offers accordingly.
Vicar Analytics provides customer analytics and interaction packages that empowers key decision-makers with powerful data. Vicar Analytics delivers customer insights in 3 modules.
Analyze walking patterns and congestion risks using an intuitive visualization of people flow. Optimize the key-aspects of your store layout and product merchandising.
Accurately identify your customers’ demographics and their engagement towards your products. Understand your customers, optimize your content and boost customer satisfaction.
Automatically adapts content to your customers’ demographics, characteristics and emotions in real-time. Tailor your content and enhance customer experience like never before.
Still wondering about the usefulness of Vicar Analytics for your business? Get inspired by the insights others have obtained with our product. Contact us for the full version of these case studies.
Understanding each step of the visitors journey is extremely important, but it is also more challenging than ever. Knowing and understanding your patrons in real-time will help you predict and react efficiently to the constantly changing event environment. Get to know your visitors better than they know themselves!
Vicar Analytics gives you insights into detailed visitors demographics and visitors behavior and enables you to identify your target group instantly and, above all, accurately. Use Vicar Analytics to optimize your event and to improve your visitors’ satisfaction .
This case study shows some of the useful insights one can gain with Vicar Analytics.
This study demonstrates the accuracy of Vicar Analytics as a visitor counting tool
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SwissSense is a bedroom furniture store that had three Vicar Analytics cameras installed for a year. This enabled them to get detailed information about who visited their store and what they thought of it. This case study shows some of the useful insights one can gain with Vicar Analytics.
This study demonstrates the accuracy of Vicar Analytics as a visitor counting tool.
Vicar Analytics was used to track and measure the key performance indicators of a Latin America client of their in-store customers to solve three of their challenges: unknown peak times, unclear target audience and underperforming advertisements.
Start understanding your customers with these 3 easy steps
Get in touch with us to receive a download link for installing the Vicar Analytics software.
Place a webcam or ip-camera at a strategic location to start observing customer behavior.
Access our online dashboard to view informative statistics about your customer’s behavior.